Overview
What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.Emarsys is now part of…
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Popular Features
- Dashboards (8)7.575%
- Standard reports (8)7.070%
- Email deliverability reporting (8)6.565%
- List management (8)4.646%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Emarsys + Char-Broil + BrightWave = Success
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Emarsys@DMEXCO 2018
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The Future of Direct Mail: Personalization & Automation [Optilyz] | Emarsys Revolution 2018
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Emarsys Smart Metrics Product Video 2014
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Emarsys Revolution 2018 Recap
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The Emarsys Marketing Platform
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
- Supported: Personalized product recommendaitons
- Supported: Dynamic social ad targeting based on customer behaviour
Emarsys Video
Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.
Emarsys Integrations
- Shopify
- Google Analytics
- Meta Business Suite
- Salesforce Sales Cloud
- Adobe Business Catalyst (Discontinued)
- Magento Commerce Cloud (formerly Magento)
Emarsys Competitors
Emarsys Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain |
Supported Languages | English, German, French, Spanish |
Frequently Asked Questions
Bronto Marketing Platform (discontinued), Acoustic Campaign, and Marigold Engage by Sailthru are common alternatives for Emarsys.
Reviewers rate Dynamic content and Landing pages highest, with a score of 8.
The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees).